Insomniac’s Pasquale Rotella proposes to Holly Madison under EDC sunrise

As the sun was rising on the final day of EDC Las Vegas, Insomniac CEO Pasquale Rotella was making his engagement to Holly Madison official.

“I know we have set a date already but I officially asked this morning,” wrote Rotella with an accompanying Instagram photo. “She said yes!! Thanks to all the headliners who celebrated with us on and next to the art car til 6:30 a.m.”

Atop the ferris wheel, Madison — mother of the couple’s daughter Rainbow Aurora — accepted Rotella’s proposal and was presented with an EDC-inspired 22-carat engagement ring. The ring, adorned with colorful flowers and a hand engraved owl, is valued at over two million dollars according to Beverly Hills jewelry designers Layna & Alan Friedman via

Here’s a close-up look at the unique ring, along with a full description below.

Pasquale Holly ring 1 Pasquale Holly ring 2

Details on the ring’s design from a press release by designers Layna & Alan Friedman:

“Inspired by the Electric Daisy Carnival and the beauty of flowers, the ornate engagement ring design was the vision of Pasquale Rotella in collaboration with family friends & Premier Beverly Hills Jewelry Designers Layna & Alan Friedman. Alan & Layna visited with Holly Madison, Pasquale and their daughter Rainbow at their Las Vegas home to present the 18 carat fancy intense yellow diamond to be used as the center diamond. As Holly laid the rare stone on her finger, Pasquale knew by her expression that they had found the perfect centerpiece for her ring. Production on the ring began immediately upon Layna & Alan’s return to the Alan Friedman Store in Beverly Hills. This dynamic design duo sought after for their dazzling and unique custom creations, pulled the finest natural intense color diamonds from their collection to bring to life Pasquale’s vision and arrange the 3.5 carats of vivid pink, yellow and blue natural color diamond flowers to adorn the ring. A custom hand-engraved owl adds intricate detail and individuality to the hand-crafted mounting. “Adding the uniqueness like the owl that the couple has a shared love of, adds romance and sentiment to their jewelry piece,” says Designer Layna. The gorgeous, one-of-a-kind ring is valued at over $2,000,000.”


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