Identity Festival will not return in 2013

Despite the recent online circulation of alleged lineup flyers for the 2013 Identity Festival, last year’s tour — which showcased dance music in over 15 U.S. cities — may have been its last.

The festival’s Facebook and Twitter accounts have gone dormant since December and their Twitter biography reads like a historical excerpt: “OFFICIAL Twitter of IDENTITY, which was the first ever touring electronic only festival from 2011-12. Account was managed by @nehamodi.”

Neha Modi, digital director for Synergy Global Entertainment and manager of the festival’s Twitter account, took to her personal Twitter profile to provide some clarification.

“Again, I cannot publicly write anything, read the bio (not mine) [referring to the Identity Fest Twitter account] and you will have your answer,” she said via Twitter.


Earlier today, Modi replied with the word “fake” to Twitter user @jyotigill’s sharing of the alleged lineup flyer.

Modi later wrote, “whatever you read, it’s not true.”

Jonah Berry of Infamour PR — the festival’s public relations firm for last year’s tour — said no indication of the festival’s return has been shared with their agency.

We haven’t been told anything about Identity this year, so I’d say unless William Morris or Live Nation [the tour’s organizers] announce anything, the images are false,” said Berry in an email to Electronic Midwest.

Live Nation’s public relations department did not respond to our emails requesting clarification.

The festival’s website shows only the logo for Synergy Glogal Entertainment (SGE) on a black background.

Identity Festival began in 2011, with a lineup that included Kaskade, Pretty Lights, Rusko, Avicii, Steve Aoki and more. The tour stopped in 19 cities, including Indianapolis, Detroit, Atlanta, Houston, Dallas, Washington D.C., Tampa, San Francisco and Seattle.

Similarly, the 2012 tour stopped in 15 cities and featured artists like Arty, Bingo Players, Eric Prydz, Excision, Hardwell, Madeon, Nero, Porter Robinson, Wolfgang Gartner, and more.


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Kent Otto

Kent is founder and editor-in-chief. He's always had a love and passion for music of all types, but didn't discover the music festival scene and community until moving to Southern California during his early post-college years. He returned to his roots in the Midwest in 2011 and has since been determined to share the magic and beauty of the music scene with as many as possible. Email