New documents reveal SFX purchase agreement with Double JJ owners

Electric Forest 2013 day 1-20
By in Industry, News / February 13, 2014 4:35 am

New documents obtained today suggest the sale of Double JJ Resort — the Electric Forest venue — to SFX Entertainment is further solidified than earlier suspected.

A Memorandum of Purchase and Sale Agreement filed for record in Michigan’s Oceana County on Feb. 6 reveals a deal between Progressive Resorts, LLC and Michigan JJ, LLC, a newly formed Delaware company with direct connections to SFX.

The purchase agreement is signed by Michigan JJ’s Chief Financial Officer Richard Rosenstein, who also holds the position of CFO at SFX.

Double JJ Ranch is currently owned by Antler Bar Amusements, but the property was held by Progressive Resorts prior to a September sale. As part of the sale, a court granted Progressive the opportunity to redeem the property and collateral before May 14 if the company is able to satisfy their $7.6 million debt plus interest.

Enter SFX, whose recent buying spree of other dance music companies illustrates their interest in the festival and financial ability to bail Progressive out of debt.

SEE ALSOElectric Forest files court motion to protect land lease with Double JJ Resort

Electric Forest producers Madison House/AEG signed a 20-year lease agreement with the resort in 2010. While the lease is listed among the property’s assets, specifics of the Progressive/Antler Bar sale allow Progressive to redeem only assets of their choosing.

This gives Progressive — or SFX, if the sale solidifies — the chance to redeem the physical property but not the lease agreement with Madison House/AEG, severing the agreement and potentially leaving Electric Forest without its home in Rothbury.

The lease does allow for renegotiation of terms in the event of an ownership change at Double JJ.

While not an outright sale, a Memorandum of Purchase and Sale Agreement is a legal affidavit stating an agreement has been reached with the owner for the sale of their property and can be used to prevent the seller from entertaining other offers.

Madison House/AEG filed a court motion last week seeking a temporary restraining order and preliminary injunction in hopes of preventing the owners from separating the lease from the property.

Electric Forest has assured fans that the “show will go on” for 2014, but the festival’s ability to utilize Double JJ Resort in the future is unclear. Madison House/AEG claims over 21,000 advance tickets have already been sold prior to any lineup announcements.

In a prepared statement yesterday, SFX said they’re just trying to help the struggling land owners.

“There is absolutely no truth to the rumor that SFX is doing anything to halt Electric Forest,” an unnamed SFX spokesperson told SPIN magazine.

“In fact, we agreed to rescue the property owner and then another party began a legal proceeding, much to our surprise. Electric Forest is a great festival held on a great site. We regret the actions of others, but we assure all fans of Electronic Music that we only are interested in expanding the offerings available to EMC [Electronic Music Culture] fans.”

This isn’t the first time SFX has moved in on another promoter’s turf.

After acquisition of Tomorrowland creator ID&T, SFX convinced Bouckaert Farm owners to sign an exclusive deal to host TomorrowWorld near Fairburn, Ga., forcing out the previously held CounterPoint Music Festival.

The next court hearing in Oceana county is scheduled for Feb. 24.

SEE ALSO: Fans to SFX: Don’t mess with our Forest

Share on Facebook Share on Twitter



BUKU New Orleans

Giveaway: Tickets to BUKU Music + Art Project in New Orleans on March 13-14

The Mardi Gras celebration may be over but the real party this spring in New Orleans has yet to begin. Returning for its fourth year, the BUKU Music + Art Project will serve as host to an impressive list of musical talent thi...
by EMW Staff


Behind Tree Lines: Exploring the magic makers of Electric Forest

Now entering into its (sold-out) fifth year, Electric Forest has evolved from an annual event in Rothbury, Mich. into a year-round community of fans who strive to live the Forest’s ideals, share a communal passion for ...
by EMW Staff

Electric Forest Tripolee 2014

Electric Forest sells out in record time

Just a day after announcing its 2015 lineup, Electric Forest tickets have sold out. Earlier today, festival organizers posted a message on social media warning of low ticket supplies but as of 3 p.m., many fans are reporting t...
by Kent Otto


Electric Forest 2014

Electric Forest reveals highly anticipated 2015 lineup

As predicted, Electric Forest organizers today revealed the initial lineup for the fifth annual festival, set for June 25-28 in Rothbury, Mich. Electric Forest welcomes back fan favorite The String Cheese Incident (performing...
by Kent Otto


Electric Forest lineup announcement imminent, artist speculation grows

If history is a reliable indicator, Electric Forest will release its 2015 festival lineup this week. UPDATE (Feb. 11): Lineup has been officially announced  Speculation on the names that will appear on that list have dominat...
by Kent Otto

counterpoint big gigantic

CounterPoint Music Festival reveals 2015 lineup

CounterPoint Music Festival organizers today revealed the full lineup for the 2015 festival, set for May 22, 23, and 24 at Kingston Downs near Rome, Ga. Headliners include Widespread Panic, Zedd, The Roots, Kygo, Knife Party, ...
by EMW Staff